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Classic generic extensionSince 2005

.mobi domain registration

The extension of the mobile phone: its name comes from mobile, saying your site or app is aimed at the small screen, though today sites work on phones whatever their extension.

Score card

.mobi in six cells

Our score out of five, as we see it when we help a customer choose.

Trust
4 out of 5
Easy to remember
3 out of 5
Global reach
2 out of 5
Price stability
2 out of 5
Short names available
4 out of 5
Local meaning
1 out of 5

Overview

What is .mobi

.mobi entered the internet’s root in 2005, and its name comes from mobile, meaning the mobile phone. Its meaning speaks to anyone who offers their service by phone: an app, a phone and accessories shop, a messaging or top-up service, or a site that wants to say its design is for the small screen first.

Its manager in the IANA record is Identity Digital Limited, and it supports DNSSEC signing and names in Arabic. Its first year with us is an offer, while renewal costs much more, and more than a .com renewal too. Short words are easier to find in it than in .com.

Most important, know that sites today are built to work on phones and computers alike, so the same address opens on every screen, and a phone site no longer needs an address of its own. That is why we see it as an extra name for an app or a campaign, more than the only address for your business.

Type
Classic generic extension (gTLD)
In the root since
October 17, 2005
Name’s origin
mobile
Responsible body
Identity Digital Limited
Who may register
Anyone, person or organization, from any country
DNSSEC
Supported
Names in Arabic
Supported (IDN)

Who it suits

For your field: is .mobi the best fit?

Every field has an extension that says something about it. Here is what .mobi says in each, and which extension completes it.

  • A phone app

    Good · A good fit

    A page introducing your app and its download links, under a name that says “phone” at first sight; .app is better known today.

    Register it with.mobi.app

  • A phone and accessories shop

    Good · A good fit with .store

    It says what you sell in four letters, and .store tells your customer in Kuwait they can order from you online.

    Register it with.mobi.store

  • Top-up and phone payment services

    Good · A good fit with .com

    It suits a service people use from their phones, but a payment page reassures more under .com.

    Register it with.com.mobi

  • A company or brand

    Consider another · Consider .com

    Sites today work on phones whatever their extension, and a company needs the extension everyone knows.

    Register it with.com.app

  • An online store

    Consider another · Consider .store

    Buyers shop from their phones on every extension, and .store says “store” more clearly.

    Register it with.store.com

  • A blog or personal site

    Consider another · Consider .me

    Your personal site doesn’t need to say “phone”; .me or .name says it’s yours.

    Register it with.me.name

What it does for you

What you gain when you register it

  • Says “phone” at first sight

    For a phone shop or a top-up service, the extension explains what you offer from the first read.

  • A link for your app

    A short page like jawwal-kuwait.mobi that gathers your app’s download links and your offers.

  • Short words available

    A short name is easier to find in it than in .com.

  • A lower-cost start

    Its first year with us is an offer, so you can try your campaign or app on it.

And where its value shows

On a phone shop’s front

Says what you sell before the customer walks in.

In text messages

A short link that opens straight on the phone.

On product boxes

A QR code leading to the phone page.

In app ads

A link that says “for the phone” before it’s tapped.

Pros and cons

What you should know before you register

Frankly, as we’d tell a customer who asks us before registering.

Pros

  • 01Says “phone” for a shop, a service or an app
  • 02More short words available than in .com
  • 03Its first year with us is an offer
  • 04In the internet’s root since 2005
  • 05Supports names in Arabic and DNSSEC signing

Cons

  • 01Sites today work on phones whatever their extension
  • 02Renewal costs much more with us than the first year
  • 03Less widespread and less remembered than .com and .app
  • 04People may mistype it as mobile

Rules

Registration terms for .mobi

What the registry requires and what we add, in one place.

Who may register
Anyone, person or organization, from any country
Documents
None required
Name length
Up to 63 characters
Characters
a–z, digits and hyphens, never first or last
Names in Arabic
Supported (IDN)
Registration term
1 to 10 years
DNSSEC
Supported
Privacy protection
Optional, for a separate fee
Transfer
60 days after registration or the last transfer, with an EPP code; adds a year to its term

Life cycle

From registration until the name is free again

What happens to your name if it isn’t renewed, and when you can still get it back.

  1. 01Registration1 to 10 yearsThe name is yours from the moment you pay, for the term you chose.
  2. 02Before expiry31 days, then 8 days beforeWe remind you twice by email; auto-renewal saves you the reminder.
  3. 03After expiryDays 1–8The website and email stop; renew within these days at the regular renewal price.
  4. 04AuctionFrom day 10The name may go to auction; if it sells, it passes to its buyer.Domain recovery policy
  5. 05Redemption30 daysIf the registry offers it after deletion: a $200 redemption fee plus a year’s renewal.
  6. 06Final deletion5 daysThen the name is free again for anyone to register.

Tips

Before you register

  1. 1Point it to your main siteOne site that works on every screen, with .mobi as an extra link to it.
  2. 2Write it exactly as it is in your adsmobi with no e at the end, so your customer doesn’t type mobile.
  3. 3A short name, read as it’s writtenIf it needs spelling out on the phone, it’s too long or too complicated.
  4. 4No digits or hyphens that need explainingEvery hyphen or digit has to be said, and what has to be said gets forgotten.
  5. 5Renew automatically, or register for yearsUp to 10 years at once, so you never miss a date.
  6. 6Make sure the name isn’t someone else’s trademarkA registered trademark’s owner can recover the name from whoever registered it first.

Nearby extensions

If your name is taken in .mobi

FAQ5 questions

Frequently asked questions about .mobi

Didn’t find your answer? Our technical support team is with you around the clock.

Contact support

  • $13 for the first year with an offer, then $59 for each renewal. Look at the renewal price before you register: it’s what you’ll pay every year after the first.

  • Anyone, person or organization, from any country, with no documents or conditions; the contact details in the owner’s name just need to be accurate.

  • Yes, once 60 days have passed since it was registered or last transferred. Ask your current provider for the transfer (EPP) code and open a transfer request with us; a full year is added to the domain’s term.

  • We remind you by email 31 days and 8 days before expiry, and 3 days after it. After expiry the website and email stop, and you can renew in the first eight days at the regular renewal price; from day 10 it may go to auction. If it is deleted and the registry allows redemption within 30 days, the redemption fee is $200 plus a year’s renewal.

  • Yes. The body responsible for .mobi has an Arabic table in IANA’s repository of internationalized names (IDN), so the name is written in Arabic and stored in a form that begins with xn--.

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