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New generic extensionSince 2013

.today domain registration

The extension of today: for news renewed every morning, daily offers and local bulletins, for anyone who wants to say there’s something new whenever people visit.

Score card

.today in six cells

Our score out of five, as we see it when we help a customer choose.

Trust
3 out of 5
Easy to remember
4 out of 5
Global reach
2 out of 5
Price stability
2 out of 5
Short names available
4 out of 5
Local meaning
1 out of 5

Overview

What is .today

The word today means this day. .today entered the internet’s root in 2013 and is run by Binky Moon, LLC. It is a short word known to anyone who has learned English, and its meaning promises visitors that what they read is recent, not a page its owner wrote years ago and forgot.

.today suits local news sites, daily bulletins, store offers that change every day, restaurants’ daily menus, event pages, and any page its visitors come back to every morning. At nashra-sohar.today, readers know they’ll find Sohar’s news for today.

With us the first year comes with a big offer, and the renewal costs several times as much. The word promises something new, so if you don’t update your site regularly, the name itself becomes a promise you don’t keep to your readers. If your readers are in Oman, name their city in it, as readers come back every morning for the news of their own place.

Type
New generic extension (new gTLD)
In the root since
November 13, 2013
Name’s origin
today
Responsible body
Binky Moon, LLC
Who may register
Anyone, person or organization, from any country
DNSSEC
Supported
Names in Arabic
Supported (IDN)

Who it suits

For your field: is .today the best fit?

Every field has an extension that says something about it. Here is what .today says in each, and which extension completes it.

  • A local news site

    Excellent · The first choice

    The name promises today’s news, and the town’s name before it says where.

    Register it with.today.media

  • A daily email newsletter

    Good · A good fit

    An address you send from every morning, which readers know in their inbox.

    Register it with.today.email

  • A store’s daily deals

    Good · A good fit

    A page for today’s offer alone; the store itself stays on .store or .com.

    Register it with.store.today

  • A daily menu

    Good · A good fit

    For a restaurant that changes its dish every day, so customers know where to find today’s dish.

    Register it with.today.place

  • A company or formal office

    Consider another · Consider .com

    A company’s name lasts for years, and .today suggests something that changes daily.

    Register it with.com.co

  • A portfolio or résumé

    Consider another · Consider .me

    A page that stays the same for months doesn’t need a promise of something new every day.

    Register it with.me.com

What it does for you

What you gain when you register it

  • A promise of something new

    Tells readers that what they find today isn’t what they found yesterday.

  • Email for the bulletin

    news@nashra-sohar.today is an address readers know in their inbox every morning.

  • A word everyone knows

    Short and clear with no explaining to anyone who has learned English.

  • A cheaper start

    The first year comes with a big offer, so you can try the bulletin before committing.

And where its value shows

In the morning message

The reader’s daily link.

On social media profiles

Says the post is fresh.

On the daily offer board

Today’s offer in its address.

In search results

The word today suggests freshness.

Pros and cons

What you should know before you register

Frankly, as we’d tell a customer who asks us before registering.

Pros

  • 01A short word everyone knows
  • 02Promises recent content
  • 03A big first-year offer
  • 04Short names are easier to find in it than in .com
  • 05Supports names in Arabic and DNSSEC signing

Cons

  • 01Renewal costs several times the first year
  • 02A promise of something new that embarrasses you if you don’t update
  • 03Doesn’t suit a name meant to last years
  • 04Less familiar than .com

Rules

Registration terms for .today

What the registry requires and what we add, in one place.

Who may register
Anyone, person or organization, from any country
Documents
None required
Name length
Up to 63 characters
Characters
a–z, digits and hyphens, never first or last
Names in Arabic
Supported (IDN)
Registration term
1 to 10 years
DNSSEC
Supported
Privacy protection
Optional, for a separate fee
Transfer
60 days after registration or the last transfer, with an EPP code; adds a year to its term

Life cycle

From registration until the name is free again

What happens to your name if it isn’t renewed, and when you can still get it back.

  1. 01Registration1 to 10 yearsThe name is yours from the moment you pay, for the term you chose.
  2. 02Before expiry31 days, then 8 days beforeWe remind you twice by email; auto-renewal saves you the reminder.
  3. 03After expiryDays 1–8The website and email stop; renew within these days at the regular renewal price.
  4. 04AuctionFrom day 10The name may go to auction; if it sells, it passes to its buyer.Domain recovery policy
  5. 05Redemption30 daysIf the registry offers it after deletion: a $200 redemption fee plus a year’s renewal.
  6. 06Final deletion5 daysThen the name is free again for anyone to register.

Tips

Before you register

  1. 1Update the first page every dayA visitor who sees last week’s news on a .today address doesn’t come back.
  2. 2Register .media with .todayThe first for the media outlet and its name, the second for today’s news.
  3. 3A short name, read as it’s writtenIf it needs spelling out on the phone, it’s too long or too complicated.
  4. 4No digits or hyphens that need explainingEvery hyphen or digit has to be said, and what has to be said gets forgotten.
  5. 5Renew automatically, or register for yearsUp to 10 years at once, so you never miss a date.
  6. 6Make sure the name isn’t someone else’s trademarkA registered trademark’s owner can recover the name from whoever registered it first.

Nearby extensions

If your name is taken in .today

FAQ5 questions

Frequently asked questions about .today

Didn’t find your answer? Our technical support team is with you around the clock.

Contact support

  • $10 for the first year with an offer, then $36 for each renewal. Look at the renewal price before you register: it’s what you’ll pay every year after the first.

  • Anyone, person or organization, from any country, with no documents or conditions; the contact details in the owner’s name just need to be accurate.

  • Yes, once 60 days have passed since it was registered or last transferred. Ask your current provider for the transfer (EPP) code and open a transfer request with us; a full year is added to the domain’s term.

  • We remind you by email 31 days and 8 days before expiry, and 3 days after it. After expiry the website and email stop, and you can renew in the first eight days at the regular renewal price; from day 10 it may go to auction. If it is deleted and the registry allows redemption within 30 days, the redemption fee is $200 plus a year’s renewal.

  • Yes. The body responsible for .today has an Arabic table in IANA’s repository of internationalized names (IDN), so the name is written in Arabic and stored in a form that begins with xn--.

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