Protecting Your Website and Building Trust with Customers

Enables data transmission via HTTPS

HTTPS is a secure data transfer protocol that encrypts information exchanged between a website and a user’s computer. It prevents intruders from intercepting and stealing users’ personal information, such as login credentials or credit card information. An SSL certificate is required for HTTPS to work properly.

Demonstrates safety with the padlock sign

The padlock icon that appears next to the URL in your browser is the security status of the website. It indicates that the site uses an SSL certificate. Clicking the padlock icon provides additional information about the site’s security, such as the domain for which this SSL certificate was issued and the expiration date of the certificate. In some cases, the address and name of the organization will be visible.

Gets approval from the browser

Sites without an SSL certificate are less likely to be ranked by search engines and will appear lower in search results. When you visit a site without SSL, modern browsers display a warning that the resource is unprotected. This can deter users and damage the resource’s reputation and traffic.

You can use free SSL/TLS certificates, such as Let’s Encrypt. But there are several reasons why it’s better to buy an SSL/TLS certificate from a trustworthy certificate authority:

• A paid certificate is issued for one year; a free Let’s Encrypt certificate must be renewed every three months. This requires additional resources. Setting up auto-renewal does not guarantee uninterrupted issuance.
• Even minor problems on the server that happen during reissuance can lead to loss of certification, resulting in reduced traffic, increased user distrust, business downtime, and insecurity of transmitted data. During this time, browsers may downgrade the resource in the rankings and will restrict login to the site with a warning about its insecurity.
• Paid certificates work with new and old browsers, regardless of the update date. Free certificates often have conflicts with browsers of outdated versions.
• Free certificates come only at the entry level of validation – DV. They do not contain any information about the organization, which negatively affects the trust and security of users.
• Upon the occurrence of an insured event, the owner of a paid SSL certificate has the opportunity to file for damages and insurance payment.
• Paid certificates have more flexible configurations with the ability to combine multiple options, such as issuance per IP address + Wildcard SAN + SAN.
• Support from a CA is better for paid certificates. If you encounter problems or have questions about the certificate, you can get help from the support team quickly and easily.
• Paid certificates are issued by well-known, reputable certificate authorities, adding credibility to your site from both users and browsers.

Traditionally, an SSL certificate was issued for a single domain name, and if a website owner wanted to protect multiple domain names, they had to obtain a separate certificate for each domain. However, with the advent of the SAN, a single certificate can protect multiple domain names, reducing the cost and resources of the administrative burden of managing multiple certificates.

A Wildcard certificate is issued for a domain name with an asterisk (*) instead of a subdomain. For example, *.example.com. It is useful for web sites with a large number of subdomains or in situations where new subdomains of the same level are frequently added. Wildcard allows you to protect all subdomains with a single certificate.