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New generic extensionSince 2016

.store domain registration

An extension that says at first sight that you sell: for your online store, or for the shop that now sells on the internet, under a short name that’s hard to find in .com.

Score card

.store in six cells

Our score out of five, as we see it when we help a customer choose.

Trust
3 out of 5
Easy to remember
4 out of 5
Global reach
3 out of 5
Price stability
1 out of 5
Short names available
3 out of 5
Local meaning
1 out of 5

Overview

What is .store

store is a simple English word for a shop, and many people understand it without translation. So it suits anyone who sells something online: a store for clothes, perfume or spare parts, or a shop in the market that now takes its orders through its website. The name itself tells the visitor what to expect before they open the page.

.store entered the internet’s root in 2016, is run by Radix Technologies Inc., and supports DNSSEC signing and names registered in Arabic letters. Its meaning is clear to anyone who buys online, so a customer needs no explaining to know they are in a store, and you need not explain it.

With us its price starts with a big first-year offer, then renewal costs much more, so count the cost of the following years from the start. It is a new extension, and some people still type .com out of habit; so register your name in .com too if you find it free.

Type
New generic extension (new gTLD)
In the root since
February 11, 2016
Name’s origin
store
Responsible body
Radix Technologies Inc.
Who may register
Anyone, person or organization, from any country
DNSSEC
Supported
Names in Arabic
Supported (IDN)

Who it suits

For your field: is .store the best fit?

Every field has an extension that says something about it. Here is what .store says in each, and which extension completes it.

  • An online store

    Excellent · The first choice

    It tells your customer they are in a store before they open the page, and you find short names in it that were taken in .com years ago.

    Register it with.store.com

  • A shop selling in Oman

    Good · A good fit with .delivery

    .store says you sell, and .delivery tells your customer in Oman their order will reach their door.

    Register it with.store.delivery

  • A company or brand

    Good · A good fit for its store

    .com stays for the company’s name, and .store for its online store once selling becomes part of its work.

    Register it with.com.store

  • Selling digital products

    Good · A good fit

    The customer understands that what they find is for sale, whether a file, a course or a template.

    Register it with.store.digital

  • A services company

    Consider another · Consider .com

    Whoever offers a service, not goods, confuses their customer with the word store; .com or .solutions says exactly what you do.

    Register it with.com.solutions

  • A blog or personal site

    Consider another · Consider .blog

    A store’s name on a blog suggests selling, not writing; .blog or .me is closer to you.

    Register it with.blog.me

What it does for you

What you gain when you register it

  • The name says what you do

    dukkan-muscat.store tells the visitor they are in a store before they see your goods.

  • A short name, still free

    Many words taken in .com years ago are still free here.

  • Email that looks like your store

    orders@dukkan-muscat.store on invoices and order confirmations reminds the customer where they bought.

  • A lighter start

    The first-year offer lets you launch your store and try it before committing to years.

And where its value shows

On the shopping bags

The customer remembers where they bought.

In social media ads

A link that says you sell before the click.

In order confirmations

A store’s address that reassures whoever paid.

On the shop window

Passers-by learn you have an online store.

Pros and cons

What you should know before you register

Frankly, as we’d tell a customer who asks us before registering.

Pros

  • 01Its meaning is clear to anyone who buys: a store
  • 02Short names are easier to find than in .com
  • 03A big first-year offer
  • 04Fits anything sold, goods or digital products
  • 05Supports names in Arabic and DNSSEC signing

Cons

  • 01Renewal costs much more than the first year
  • 02Less trusted and less widespread than .com
  • 03Some customers type .com out of habit
  • 04Ties you to selling if your work grows beyond it

Rules

Registration terms for .store

What the registry requires and what we add, in one place.

Who may register
Anyone, person or organization, from any country
Documents
None required
Name length
Up to 63 characters
Characters
a–z, digits and hyphens, never first or last
Names in Arabic
Supported (IDN)
Registration term
1 to 10 years
DNSSEC
Supported
Privacy protection
Optional, for a separate fee
Transfer
60 days after registration or the last transfer, with an EPP code; adds a year to its term

Life cycle

From registration until the name is free again

What happens to your name if it isn’t renewed, and when you can still get it back.

  1. 01Registration1 to 10 yearsThe name is yours from the moment you pay, for the term you chose.
  2. 02Before expiry31 days, then 8 days beforeWe remind you twice by email; auto-renewal saves you the reminder.
  3. 03After expiryDays 1–8The website and email stop; renew within these days at the regular renewal price.
  4. 04AuctionFrom day 10The name may go to auction; if it sells, it passes to its buyer.Domain recovery policy
  5. 05Redemption30 daysIf the registry offers it after deletion: a $200 redemption fee plus a year’s renewal.
  6. 06Final deletion5 daysThen the name is free again for anyone to register.

Tips

Before you register

  1. 1.store for the store, .com for the company’s nameIf your business grows, the company’s name still gathers everything, and the store keeps its extension.
  2. 2Count the years, not the first yearThe offer eases the start, but the higher renewal is your store’s real yearly cost.
  3. 3A short name, read as it’s writtenIf it needs spelling out on the phone, it’s too long or too complicated.
  4. 4No digits or hyphens that need explainingEvery hyphen or digit has to be said, and what has to be said gets forgotten.
  5. 5Renew automatically, or register for yearsUp to 10 years at once, so you never miss a date.
  6. 6Make sure the name isn’t someone else’s trademarkA registered trademark’s owner can recover the name from whoever registered it first.

Nearby extensions

If your name is taken in .store

FAQ5 questions

Frequently asked questions about .store

Didn’t find your answer? Our technical support team is with you around the clock.

Contact support

  • $13 for the first year with an offer, then $73 for each renewal. Look at the renewal price before you register: it’s what you’ll pay every year after the first.

  • Anyone, person or organization, from any country, with no documents or conditions; the contact details in the owner’s name just need to be accurate.

  • Yes, once 60 days have passed since it was registered or last transferred. Ask your current provider for the transfer (EPP) code and open a transfer request with us; a full year is added to the domain’s term.

  • We remind you by email 31 days and 8 days before expiry, and 3 days after it. After expiry the website and email stop, and you can renew in the first eight days at the regular renewal price; from day 10 it may go to auction. If it is deleted and the registry allows redemption within 30 days, the redemption fee is $200 plus a year’s renewal.

  • Yes. The body responsible for .store has an Arabic table in IANA’s repository of internationalized names (IDN), so the name is written in Arabic and stored in a form that begins with xn--.

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