New generic extensionSince 2014
.blue domain registration
The color of sea and sky: an extension for a brand that chose blue as its identity, a business on the coast, or a company wanting a color that suggests calm and trust.
Score card
.blue in six cells
Our score out of five, as we see it when we help a customer choose.
- Trust
- 3 out of 5
- Easy to remember
- 4 out of 5
- Global reach
- 2 out of 5
- Price stability
- 5 out of 5
- Short names available
- 4 out of 5
- Local meaning
- 1 out of 5
Overview
What is .blue
.blue comes from the English word blue. It speaks to brands that made blue their color, to sea, coast and water businesses, and to companies wanting a calm color in their address, one people know from many logos. It was added to the internet’s root in 2014, and IANA’s record names Identity Digital Limited as the body responsible for it.
Blue is a familiar color in logos, read by many as calm and trust, so the extension ties your address to your brand’s color. It supports names in Arabic and DNSSEC signing, and the word is short and easy to say.
Its price with us carries no offer that runs out: renewal costs a little less than the first year. But it doesn’t say what you sell, only its color, so it doesn’t suit a brand of another color; and it is less familiar than .com to some customers.
- Type
- New generic extension (new gTLD)
- In the root since
- 23 January 2014
- Name’s origin
- blue
- Responsible body
- Identity Digital Limited
- Who may register
- Anyone, person or organization, from any country
- DNSSEC
- Supported
- Names in Arabic
- Supported (IDN)
Who it suits
For your field: is .blue the best fit?
Every field has an extension that says something about it. Here is what .blue says in each, and which extension completes it.
A brand in blue
Excellent · The first choice
The logo’s color in the address; whoever has seen the brand remembers its address.
Register it with.blue.com
A coastal sea business
Good · A good fit with .tours
.blue says the sea, and .tours is for the boat trips visitors book.
Register it with.blue.tours
A water or filtration company
Good · A good fit with .com
The color of water in the address; .com is for the company name your customer in the UAE searches for.
Register it with.com.blue
A tech company
Good · A good fit with .com
Blue is a familiar color in tech; but the company’s name on .com reassures more.
Register it with.com.blue
A sea and travel blog
Good · A good fit
For those who write about the sea and sky; .blog says it’s a blog.
Register it with.blue.blog
A general goods store
Consider another · Consider .store
The color doesn’t say what you sell; .store or .shop is clearer to buyers.
Register it with.store.shop
What it does for you
What you gain when you register it
The color of trust
A color many read as calm and trust, so it lends your address the same feeling.
The sea in your name
For a coastal business, blue says the place before the name is read.
Email in the brand’s color
hello@samaa-dubai.blue reaches customers with the company’s identity.
A name in your letters
It accepts names in Arabic letters, as on the shop’s sign.
And where its value shows
On the tour boat
Read from the pier.
Beside the blue logo
Color and address together.
On water bottles
The water’s color and its address.
On the business card
One line in the company’s color.
Pros and cons
What you should know before you register
Frankly, as we’d tell a customer who asks us before registering.
Pros
- 01A short word, easy to say
- 02A color many read as calm and trust
- 03Renewal costs a little less than the first year
- 04Short names easier to find than in .com
- 05Supports names in Arabic and DNSSEC signing
Cons
- 01Says not what you sell, only its color
- 02Doesn’t suit a brand of another color
- 03Less familiar than .com to some customers
Rules
Registration terms for .blue
What the registry requires and what we add, in one place.
- Who may register
- Anyone, person or organization, from any country
- Documents
- None required
- Name length
- Up to 63 characters
- Characters
- a–z, digits and hyphens, never first or last
- Names in Arabic
- Supported (IDN)
- Registration term
- 1 to 10 years
- DNSSEC
- Supported
- Privacy protection
- Optional, for a separate fee
- Transfer
- 60 days after registration or the last transfer, with an EPP code; adds a year to its term
Life cycle
From registration until the name is free again
What happens to your name if it isn’t renewed, and when you can still get it back.
- 01Registration1 to 10 yearsThe name is yours from the moment you pay, for the term you chose.
- 02Before expiry31 days, then 8 days beforeWe remind you twice by email; auto-renewal saves you the reminder.
- 03After expiryDays 1–8The website and email stop; renew within these days at the regular renewal price.
- 04AuctionFrom day 10The name may go to auction; if it sells, it passes to its buyer.Domain recovery policy
- 05Redemption30 daysIf the registry offers it after deletion: a $200 redemption fee plus a year’s renewal.
- 06Final deletion5 daysThen the name is free again for anyone to register.
Tips
Before you register
- 1Match the blue to your logoThe extension grows stronger when customers see the same color in the logo and the site.
- 2Register .surf with it if the sea is your workBlue says the sea, and .surf says the sport you offer on it.
- 3A short name, read as it’s writtenIf it needs spelling out on the phone, it’s too long or too complicated.
- 4No digits or hyphens that need explainingEvery hyphen or digit has to be said, and what has to be said gets forgotten.
- 5Renew automatically, or register for yearsUp to 10 years at once, so you never miss a date.
- 6Make sure the name isn’t someone else’s trademarkA registered trademark’s owner can recover the name from whoever registered it first.
Nearby extensions
If your name is taken in .blue
FAQ5 questions
Frequently asked questions about .blue
Didn’t find your answer? Our technical support team is with you around the clock.
Contact support$35 for the first year and $32 for each renewal after it: the price you see when you search, with no other fees at registration.
Anyone, person or organization, from any country, with no documents or conditions; the contact details in the owner’s name just need to be accurate.
Yes, once 60 days have passed since it was registered or last transferred. Ask your current provider for the transfer (EPP) code and open a transfer request with us; a full year is added to the domain’s term.
We remind you by email 31 days and 8 days before expiry, and 3 days after it. After expiry the website and email stop, and you can renew in the first eight days at the regular renewal price; from day 10 it may go to auction. If it is deleted and the registry allows redemption within 30 days, the redemption fee is $200 plus a year’s renewal.
Yes. The body responsible for .blue has an Arabic table in IANA’s repository of internationalized names (IDN), so the name is written in Arabic and stored in a form that begins with xn--.
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- .com domain per year
- $17
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- $3
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- 128