New generic extensionSince 2014
.toys domain registration
The extension of toys: for the toy store, the toymaker and anyone selling toys online, it tells parents what they’ll find before the link opens.
Score card
.toys in six cells
Our score out of five, as we see it when we help a customer choose.
- Trust
- 3 out of 5
- Easy to remember
- 4 out of 5
- Global reach
- 1 out of 5
- Price stability
- 4 out of 5
- Short names available
- 5 out of 5
- Local meaning
- 1 out of 5
Overview
What is .toys
.toys is the plural of the English word toy. It speaks to children’s toy stores and toymakers, to those who sell educational, wooden and handmade toys, and to those who write for parents about choosing them. It was added to the internet’s root in 2014, and IANA’s record names Binky Moon, LLC as the body responsible for it.
A short word parents know, it says what the store sells with no explaining, and suits holiday and seasonal gifts. It supports names in Arabic, so the store can register its name as the neighborhood’s children know it, and it supports DNSSEC signing.
We have an offer for its first year, and renewal costs more. It doesn’t say on its own that you’re a store taking orders, so make the checkout clear; and it is among the less common extensions, so it may look new to some parents.
- Type
- New generic extension (new gTLD)
- In the root since
- 3 April 2014
- Name’s origin
- toys
- Responsible body
- Binky Moon, LLC
- Who may register
- Anyone, person or organization, from any country
- DNSSEC
- Supported
- Names in Arabic
- Supported (IDN)
Who it suits
For your field: is .toys the best fit?
Every field has an extension that says something about it. Here is what .toys says in each, and which extension completes it.
A children’s toy store
Excellent · The first choice
Parents know from the address what they’ll find, and children come back to it before every holiday.
Register it with.toys.com
A handmade toymaker
Excellent · The first choice
Your name then .toys says your craft, and suits a wooden toy made by hand.
Register it with.toys.art
A toy shop in the UAE
Good · A good fit with .delivery
.toys says what you sell, and .delivery tells parents in the UAE the toy will reach their home.
Register it with.toys.delivery
A gift shop
Good · A good fit with .gift
If toys are most of what you sell it’s more precise; .gift is broader for all gifts.
Register it with.toys.gift
A video game studio
Consider another · Consider .game
Toys means children’s toys; video games have .game.
Register it with.game.com
A kindergarten or school
Consider another · Consider .school
Parents look for a place of learning, not a store; .school and .education are clearer.
Register it with.school.education
What it does for you
What you gain when you register it
A gift in an address
Parents look for a gift; the address says they’ve arrived.
A child remembers it
A short word and a simple name a child remembers and asks for.
Email for parents
hello@alaab-sharjah.toys reaches parents with holiday offers.
Orders in the store’s name
The order page and shipping messages carry your store’s name and extension.
And where its value shows
On the gift box
Whoever opens it knows where it came from.
On the shop window
A word parents understand without translation.
In holiday messages
A link to the season’s offers.
In parents’ groups
An address parents pass along easily.
Pros and cons
What you should know before you register
Frankly, as we’d tell a customer who asks us before registering.
Pros
- 01A short word parents know
- 02Says what you sell with no explaining
- 03Short names far easier to find than in .com
- 04Supports names in Arabic and DNSSEC signing
- 05A first-year offer with us
Cons
- 01Renewal costs more than the first year
- 02Among the less common extensions
- 03Doesn’t mean video games
Rules
Registration terms for .toys
What the registry requires and what we add, in one place.
- Who may register
- Anyone, person or organization, from any country
- Documents
- None required
- Name length
- Up to 63 characters
- Characters
- a–z, digits and hyphens, never first or last
- Names in Arabic
- Supported (IDN)
- Registration term
- 1 to 10 years
- DNSSEC
- Supported
- Privacy protection
- Optional, for a separate fee
- Transfer
- 60 days after registration or the last transfer, with an EPP code; adds a year to its term
Life cycle
From registration until the name is free again
What happens to your name if it isn’t renewed, and when you can still get it back.
- 01Registration1 to 10 yearsThe name is yours from the moment you pay, for the term you chose.
- 02Before expiry31 days, then 8 days beforeWe remind you twice by email; auto-renewal saves you the reminder.
- 03After expiryDays 1–8The website and email stop; renew within these days at the regular renewal price.
- 04AuctionFrom day 10The name may go to auction; if it sells, it passes to its buyer.Domain recovery policy
- 05Redemption30 daysIf the registry offers it after deletion: a $200 redemption fee plus a year’s renewal.
- 06Final deletion5 daysThen the name is free again for anyone to register.
Tips
Before you register
- 1Name the store, not a toyToys change every season, and the store’s name stays.
- 2Register it before the holiday seasonParents search in the weeks before the holidays; be ready before then.
- 3A short name, read as it’s writtenIf it needs spelling out on the phone, it’s too long or too complicated.
- 4No digits or hyphens that need explainingEvery hyphen or digit has to be said, and what has to be said gets forgotten.
- 5Renew automatically, or register for yearsUp to 10 years at once, so you never miss a date.
- 6Make sure the name isn’t someone else’s trademarkA registered trademark’s owner can recover the name from whoever registered it first.
Nearby extensions
If your name is taken in .toys
FAQ5 questions
Frequently asked questions about .toys
Didn’t find your answer? Our technical support team is with you around the clock.
Contact support$35 for the first year with an offer, then $45 for each renewal. Look at the renewal price before you register: it’s what you’ll pay every year after the first.
Anyone, person or organization, from any country, with no documents or conditions; the contact details in the owner’s name just need to be accurate.
Yes, once 60 days have passed since it was registered or last transferred. Ask your current provider for the transfer (EPP) code and open a transfer request with us; a full year is added to the domain’s term.
We remind you by email 31 days and 8 days before expiry, and 3 days after it. After expiry the website and email stop, and you can renew in the first eight days at the regular renewal price; from day 10 it may go to auction. If it is deleted and the registry allows redemption within 30 days, the redemption fee is $200 plus a year’s renewal.
Yes. The body responsible for .toys has an Arabic table in IANA’s repository of internationalized names (IDN), so the name is written in Arabic and stored in a form that begins with xn--.
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